H.H. Gregg begins offering in-store pickup for Apple devices, celebrates by discounting iPad Air up to $60

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hhgregg-apple-ipad-deal

Regional consumer electronics/home appliance retailer H.H. Gregg has just announced that it will be offering in-store pickup of Apple devices for the first time ever.

“With the addition of ordering Apple products to our site, our mobile phone and tablet product offering is now more expansive than ever on hhgregg.com, adding more choice and convenience for our customers,” said Jeff Pearson, senior vice president of marketing for h.h. gregg. “Now, customers can order online and easily and conveniently pick up Apple products in-store without waiting at a checkout.”

Now, this may not be earth-shattering news since major retailers like Best Buy and Apple have been doing this for years, but to mark this milestone H.H. Gregg will be offering sizable discounts on some of Apple’s most popular products.

From now until February 1, customers can save $40 on a 32GB WiFi iPad Air ($559.99) and $60 on a 64GB model ($639.99). Notably omitted from the press release but showing online is a $40 discount on the entry-level 16GB WiFi iPad model ($459.99). The first generation iPad mini will also be offered with a modest discount of $20.

H.H. Gregg has 228 retail locations with its highest concentration being in the Midwest/East Coast. Head over to hhgregg.com to locate your nearest store and pick up a discounted iPad.

full story: http://9to5mac.com/2014/01/20/h-h-gregg-begins-offering-in-store-pickup-for-apple-devices-celebrates-by-discounting-ipad-air-up-to-60/

Moment lenses are the latest attempt to make your smartphone’s camera better

By Dan Seifert

Moment lens for smartphones

Smartphone have essentially changed photography as we know it. The always-with-us devices have enabled more people to take more photos than ever before. The top four most popular cameras on Flickr bear this out: they are all iPhones. But as popular as smartphones are for taking pictures, they are saddled with a variety of limitations, including fixed focal length lenses. Subsequently, an entire industry of accessory lenses has cropped up, all of which aim to expand upon or improve your smartphone’s camera.

Moment is the latest company to attempt this feat, and its wide-angle and telephoto lenses are designed to complement an iPhone’s, iPad’s, or Samsung Galaxy’s built-in camera lens. Launching on Kickstarter today, the company has the backing of Marc Barros, formerly of Contour Camera, a company that produced GoPro-like action cameras.

 

The wide-angle Moment lens offers an 18mm field of view, while the telephoto version provides a 70mm field of view (an iPhone’s typical field of view is about 32mm). Both are constructed of machined metal and glass, as opposed to plastic, and are designed to feel like the premium lenses you might use with a high-end still camera. Moment promises that the lenses are made to exacting standards that minimize distortion and chromatic aberration.

Moment_platforms3

To get the lenses attached to your phone, Moment is providing mounts compatible with the Apple iPhone 4S, iPhone 5, iPhone 5S, iPhone 5C, iPad 2, iPad 3, iPad 4, and Samsung Galaxy S2, Galaxy S3, and Galaxy S4. The mount is a thin metal plate, which lets you screw the lens onto the back of the phone, much like you would mount a lens onto a DSLR. Moment says that the mount works with or without a case, and emphasizes that the lenses are fast to attach and easy to use.

Moment isn’t the only third-party lens you can get for your smartphone — Olloclip has been making similar accessories for years. But the company hopes that its emphasis on build quality and image quality will enable it to win over some of the more dedicated smartphone shooters. Interested buyers can back the project on Kickstarter starting today, with shipments expected to begin in May or June of this year. The company is looking to raise $50,000 to support its efforts, and backers that pledge $49 or more will receive either a wide-angle or telephoto lens, while a $99 pledge earns both versions.

SOURCE MOMENT
full story: http://www.theverge.com/2014/1/14/5305940/moment-lenses-smartphone-camera-iphone-galaxy-kickstarter

Sunrise’s beautiful calendar goes big on iPad, adds background updates

By Josh Lowensohn

sunrise for ipad

Popular social calendar app Sunrise is now available for iPads as part of a free update that went out today. Now a universal app, Sunrise has a new week view, along with background updates to keep whatever’s on your schedule up to date. The new week view is actually just three days on the similarly updated iPhone version, something that shows all your events by the hour. iPad users get a fuller view of the entire month or seven-day week. Sunrise also changed its logo from a flat calendar view to a red-orange sun coming up.

SEE THE WHOLE MONTH AT ONCE

The update is the biggest for Sunrise since the company launched version 2.0 back in October, adopting a flat design to match Apple’s iOS 7. As we’ve written about before, the app is more useful than many other calendar tools, letting you send texts and e-mails right from any event while grabbing all sorts of data from services like LinkedIn, Google Calendar, and Facebook.

full story: http://www.theverge.com/2014/1/9/5291926/sunrises-beautiful-calendar-goes-big-on-ipad-adds-background-updates

VersaKeyboard: ‘The First Disappearing iPad Keyboard’

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I’m not that frequent a user of iPad keyboard cases, but I have to say this one looks great. It’s called theVersaKeyboard and it’s touted as ‘the first disappearing iPad keyboard’.

If it’s even near as good as the promo video then it’s going to be a heck of a good iPad keyboard case. I’m also optimistic about it because it’s from Moshi, makers of one of my all-time favorite and most heavily used iPad cases – the VersaCover.

Here’s a few of the key features of the VersaKeyboard:

  • Detachable Bluetooth keyboard with 130 hours of battery life and LED power indicator.
  • Folding VersaCover doubles as a stand in portrait and landscape modes.
  • Ultra-thin and lightweight design at 13.4 ounces (380 grams).
  • Durable polycarbonate shell includes convenient keyboard slot.
  • Support for iPad auto-wake and sleep functionality.

It’s compatible with the iPad Air (I hope we’ll see one for the Retina iPad mini soon) and priced at $100.

You can see more detail and place an order at the VersaKeyboard product page at Moshi.

full story: http://ipadinsight.com/ipad-accessories/versakeyboard-the-first-disappearing-ipad-keyboard/

Best iPad accessories

Air, Mini, or otherwise, these are the most useful accessories for your Apple tablet.

(Credit: Sarah Tew/CNET)

Editors’ note: Updated December 16, 2013, with three new accessories.

A camera connection kit

A camera connection kit

A camera connection kit

Who said the iPad lacks an SD card slot or USB? Well, actually, it does, but there is a solution for you if you crave a physical camera connection. If you have an older pre-Lightning iPad, the two-part Camera Connection Kit ($29) offers two 30-pin dongles that work surprisingly well for owners of the original iPad, iPad 2, or third-gen iPad. One adapter accepts SD cards, the other has a USB port. Plug in a camera directly or pop in a memory card to import photos and movies to the iPad for viewing or editing, and sync them with a computer later. You can also experiment with some other surprising ways to use the USB connection with other devices.

If you’re an owner of a new iPad with Lightning connectors released after October 2012, you have several choices: go with a separate Lightning to SD card or Lightning to USB camera adapter ($29 each), buy the Lightning to 30-pin adapter and use your original Camera connection kit, or look for a cheaper third-party solution. Either way, it helps to have one of these in your bag if you take a lot of photos…but, as cloud-based Wi-Fi uploading services have improved, and Apple’s Photo Stream has made further strides, you might find it easier to import directly from the cloud.

Digital AV adapter

More portable and more flexible than the Apple TV, Apple’s HDMI connector comes in two versions: 30-pin ($39) or Lightning ($49), depending on which iPad you own. The adapter, while pricey, acts as a direct hookup for sharing videos or mirroring the iPad’s display on a larger TV. Be warned, however: not all apps support HDMI output, so it’s a little hit-or-miss. Just keep in mind that video data doesn’t transmit over 30-pin-to-Lightning adapters if you’re trying to connect to a different-model iPad.

Apple TV

Apple TV

The $99 Apple TV streams video well, but it really excels at being a wireless TV conduit for iOS devices: AirPlay video streaming of content, including home movies, streaming slideshows, mirroring of iPad content on a big screen, and even some games that turn the iPad and your HDTV into a two-screen experience. That, plus 1080p support, all make the Apple TV an excellent choice for a large home living room.

The good: The Apple TV lets you stream all the video content in the iTunes Store to your HDTV, with purchases stored in the cloud. Netflix, Hulu Plus, HBO Go, MLB.TV, and a handful of other online media services are available, plus music, videos, and photos can be streamed from iOS devices using AirPlay. AirPlay Mirroring lets you stream any Web video to the Apple TV, if you have a newer Mac running Mountain Lion. And the Apple TV’s user interface is one of the best there is.

The bad: The competing Roku 3 offers more content sources (including Amazon Instant), cross-platform search, and a remote with a headphone jack. The Apple TV is less of a standout streamer box if you don’t own other Apple devices.

The bottom line: While it’s still a step behind the Roku 3, the Apple TV is an excellent streaming box, especially for those invested in the Apple ecosystem.

Lightning-to-30-pin adapter

Lightning-to-30-pin adapter

 Thanks to the shift to Lightning connectors, iPads are now split between the world of 30-pin and Lightning accessories and charging cables. For iPads that are older, or for older accessories and chargers, Apple sells two versions of 30-pin-to-Lightning adapters: one a tiny plug ($29), the other a longer cable ($39). Both can be used for charging, syncing, and data transfers like SD card camera importing, but not for video output. Third parties are selling less expensive options on sites on Amazon, thankfully, because $30 and $40 is a lot to pay for a dongle…but we haven’t vetted those out here yet. You only need one of these if you have older iPad accessories you don’t want to part with. For many, getting a Lightning-to-Micro-USB adapter ($19) might make a lot more sense.

A good bag

A good bag

 Living with an iPad as a laptop replacement and go-everywhere device means having a nice bag to carry it around in. A backpack can do fine, but why not go smaller? One of my favorites is the Tom Bihn Ristretto for iPad ($135), a rugged nylon bag that holds plenty of gear in its main compartment, and has an extra zippered front pocket for smaller accessories.

A small-but-powerful Bluetooth speaker

A small-but-powerful Bluetooth speaker

There are plenty of good and compact wireless speakers that work very well over Bluetooth or AirPlay, and you’ll probably want one to turn the iPad into a little home stereo system. Two recent favorites are the Jawbone Mini Jambox and the Bose SoundLink Mini. Each costs under $200.

The bad: Fairly pricey; no speakerphone capabilities; protective case costs extra.

The bottom line: While it’s fairly expensive at $200, the Bose SoundLink Mini is one of few standout products in the ultracompact wireless speaker category, featuring a top-notch design and very good sound for its tiny size.

Read CNET’s Full Review

There are plenty of good and compact wireless speakers that work very well over Bluetooth or AirPlay, and you’ll probably want one to turn the iPad into a little home stereo system. Two recent favorites are the Jawbone Mini Jambox and the Bose SoundLink Mini. Each costs under $200.

The good: The Jawbone Mini Jambox is a tiny wireless speaker that’s beautifully designed with a single aluminum enclosure. Nearly half the size of the original Jambox, it sounds better and plays slightly louder. And it has a built-in speakerphone and its voice prompts can be customized by connecting the speaker to your computer (the speaker’s firmware can also be updated).

The bad: Fairly expensive; no protective cover or pouch included; it sounds good for its size, but it doesn’t sound spectacular.

The bottom line: While you’ll pay a premium for it, the Jawbone Mini Jambox is the best-sounding and best-designed micro wireless speaker.

A reliable keyboard case

A reliable keyboard case

Are you a big on-the-go typist? Have you fantasized about making your iPad your little writing tablet? Getting a keyboard case can be a lot of fun, and even be quite useful, as long as you’re looking for a tool to do pure writing versus heavy editing: none of the keyboard accessories made for iPads has a trackpad. The Belkin Qode Ultimate Keyboard Case ($129) is one of our early favorites for the iPad Air, improving on the previous design with a slimmed-down profile. It still has several different angles that snap in place with magnets, and it autoconnects and disconnects when not used.

The good: The Belkin Qode Ultimate Keyboard Case for iPad Air has multiple viewing angles, magnetic autoconnecting Bluetooth pairing, and a great keyboard. The keyboard folds underneath when you don’t need it.

The bad: Thin plastic back case that the Air snaps into feels fragile.

The bottom line: If you prefer your iPad Air keyboard bonded to a complete case, the Belkin Qode Ultimate Keyboard Case lives up to its name and delivers a great experience.

Logitech Ultrathin Keyboard Cover

Logitech Ultrathin Keyboard Cover

Versatile, functional, great keyboard: I’ve liked Logitech’s thin keyboard cover for years, and the newest version for iPad Air ($99) is just as good. It isn’t a case, but it has magnets to stick on like a Smart Cover, and transforms into a seamless and comfortable keyboard when placed on a desk. If you have an iPad 2 or third/fourth-gen iPad with Retina Display, try the original Logitech Ultrathin Keyboard Cover ($99).

The good: The Logitech Ultrathin Keyboard Cover for iPad Air has an excellent, uncompromising keyboard and solid build quality, and it packs flat.

The bad: Lacks advanced case features like automatic Bluetooth pairing or multiple viewing angles; doesn’t protect back of your iPad.

The bottom line: The Ultrathin Keyboard Cover for iPad Air isn’t quite as ultrathin-feeling as the original iPad cover, but it’s still an excellent — if feature-minimal — Bluetooth keyboard accessory.

Read CNET’s Full Review

Versatile, functional, great keyboard: I’ve liked Logitech’s thin keyboard cover for years, and the newest version for iPad Air ($99) is just as good. It isn’t a case, but it has magnets to stick on like a Smart Cover, and transforms into a seamless and comfortable keyboard when placed on a desk. If you have an iPad 2 or third/fourth-gen iPad with Retina Display, try the original Logitech Ultrathin Keyboard Cover ($99).

The good: The Logitech Ultrathin Keyboard Cover has a slim design, fits perfectly onto the iPad 2 and third-generation iPad via magnets, and works extremely well as a keyboard.

The bad: The plastic-and-aluminum keyboard isn’t really a case, and it doesn’t protect the back of the iPad.

The bottom line: Logitech’s Ultrathin Keyboard Cover might be the best keyboard accessory ever made for the iPad, if you’re looking for a highly portable and functional keyboard that travels light; just make sure you carry a separate protective case.

A regular, versatile Bluetooth keyboard

A regular, versatile Bluetooth keyboard

Some writers might want to look into a simple Bluetooth keyboard to pair with the iPad rather than choose a keyboard case; they’re more flexible, less bulky, and often don’t cost as much…and they’ll work with any model of iPad. Apple’s own Bluetooth keyboard is excellent, or you could use the Logitech Tablet Keyboard, which has a slipcase that transforms into a useful iPad stand, which will work with any iPad from the original to the Mini the Air. There are plenty of other options to choose from, and you probably have one lying around your home.

The good: The Logitech Tablet Keyboard for the iPad has a sturdy feel, iPad-specific control buttons, and its magnetic slipcover doubles as an iPad stand when typing, tilting to multiple angles.

The bad: The full-size keyboard’s not as portable as a keyboard case solution. The plastic chassis feels a bit creaky on the edges, and the stand uses a fragile flip-out plastic piece. Some might prefer Apple’s keyboard instead.

The bottom line: Priced to compete with Apple’s Bluetooth keyboard, the Logitech Tablet Keyboard for iPad is a similarly shaped, well-functioning writing tool with a twist: its case doubles as an iPad stand.

Read CNET’s Full Review

Some writers might want to look into a simple Bluetooth keyboard to pair with the iPad rather than choose a keyboard case; they’re more flexible, less bulky, and often don’t cost as much…and they’ll work with any model of iPad. Apple’s own Bluetooth keyboard is excellent, or you could use the Logitech Tablet Keyboard, which has a slipcase that transforms into a useful iPad stand, which will work with any iPad from the original to the Mini the Air. There are plenty of other options to choose from, and you probably have one lying around your home.

The good: Ultrathin profile; minimal footprint; simple Bluetooth pairing; top row keys offers one-touch access to popular Mac features; automatic shut off conserves energy.

The bad: Lacks number pad; small keys may feel cramped for some users.

The bottom line: Apple bundles its Wireless Keyboard with every new iMac because it matches the computer’s strengths in terms of minimal design and simple functionality. While some may bemoan its lack of extra features, the Apple Wireless Keyboard does the job and looks good doing it.

A folio-style case, or a Smart Cover

A folio-style case, or a Smart Cover

The iPad begs for a good case, but your decision may vary between the larger iPad and the Mini. For the full-size iPad, it might be tempting and fun to use the clever Smart Cover to keep the iPad’s screen shielded, but the back will still be vulnerable. Look for a good snap-on back shield that’s Smart Cover-compatible. Apple’s Smart Case tries to solve the problem by making a standard folio case with a physically attached cover. The new version for iPad Airs, in leather, costs more ($69) but fits better.

For the iPad Mini and want to go quirky, you might consider a folio case like Pad & Quill’s (pictured above), or check out some other suggestions here.

A nice stylus: Wacom Bamboo Stylus duo

A nice stylus: Wacom Bamboo Stylus duo

 A capacitive stylus isn’t technically necessary (you could always use your fingers), but for sketch artists and extensive annotators, a good stylus is indispensable. Adding a pen to that stylus? Even better. The Wacom Bamboo Stylus duo ($39) adds a ballpoint pen and extends the barrel length of the already excellent original Bamboo Stylus ($29). A well-weighted, comfortable feel and a rubberized stylus tip are worth the investment, and the pen means one fewer item in your bag.

The good: The Wacom Bamboo Stylus duo has pen and stylus features in a comfortable, weighted barrel; ink cartridges are easily replaced, and the stylus tip feels silky-smooth.

The bad: The pen cap needs to be on the back of the stylus to really feel good in the hand as a pen; $40 might be too much for some to pay.

The bottom line: Wacom’s smooth, elegant stylus for capacitive tablets is one of the best we’ve seen, and adding a pen to the end only makes it more useful: just be prepared to pay an extra 10 dollars for the privilege.

LiveScribe 3

LiveScribe 3

 Now, what if your pen/stylus could draw in a notebook, and automatically have whatever’s written in that notebook sync magically to an iOS app? LiveScribe 3 does that, via a combination of Bluetooth and a proprietary set of special notebooks made to work with the pen. It’s not a cheap accessory ($149 for the pen, a notebook, and an extra ink cartridge), but I haven’t seen anything like it for hard-core handwritten note-takers who want to cross-sync to an iPad. You can also record audio “pencasts” via the app that time-sync with notes you’re taking. Trust me, it’s impressive.

Art tool: Pencil digital stylus

Art tool: Pencil digital stylus

If you want a capacitive stylus with a little something extra, the clever Pencil uses Bluetooth to add a few extra features: a digital eraser on the back, and the ability to reject your palm and use your fingers to smudge digital ink in the compatible Paper app while the stylus is used to draw. Fifty dollars ($60 for the fancy wooden version as opposed to the graphite model pictured) is a lot, but when you consider that it unlocks extra purchases in the award-winning Paper drawing app that’s cross-designed to work with it, it just might be worth it for an iPad sketch artist. Order one here.

A good set of earphones (with a mic)

A good set of earphones (with a mic)

 The iPad has never had a very good built-in speaker, and unlike the iPhone or iPod Touch, it doesn’t come with earbuds. For travel, or even everyday use, investing in a good pair of headphones is key. Apple’s own EarPods are actually pretty great and inexpensive, but I’m also partial to the Etymotic hf2, which has excellent range and a built-in microphone (you’ll want one of those for FaceTime, Skype, or taking dictation), but another longtime CNET favorite is the Klipsch Image S4i II (pictured above). For other picks, check out CNET’s lists of the top headphones under $100 and under $50 (some don’t include a microphone).

The iPad, while being astonishingly versatile, can’t do everything. That’s where peripherals come in. Maybe you want to connect a camera, stream audio or video to a TV or stereo, or write with a real keyboard. Or maybe you’re just looking for a nice bag.

Here are some of the most useful iPad accessories I’ve found. Some work for both the iPad Miniand the new iPad Air; some work with just one; some are meant for older models. You might already own an iPad and are looking for a little stocking stuffer. Or, maybe you’re looking for something to go with a new iPad you just got. Browse through these suggestions — you may not need all of them, but they can come in awfully handy.

Any I left out? Share below.

full story: http://reviews.cnet.com/8301-31747_7-57413251-243/best-ipad-accessories/

Five tips to get more out of your iPhone or iPad in the new year

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photo: Apple

Summary: Using voice recognition, a stylus and your camera, this year make a resolution to think differently about how you use your mobile device.

 

Usually a New Year’s resolution happens when a person makes a promise to improve themselves. Despite our best intentions, studies have shown that as high as 88 percent of all resolutions end in failure. This year, buck the trend and just try doing something simple, something easy; something you have not done before with your iOS device.

So how does one take a resolution and turn it into a revolution? Rather than using your iPhone or iPad as a consumption device to buy more music, books and movies, or as a communication device to share, post and send, use it to think. Change the way you normally go about performing some mundane tasks and try accomplishing them from a slightly different angle.

These five suggestions are a good place to start:

Take dictation with Siri

Take dictation with Siri

Siri can certainly help you out with a lot of the tasks you routinely perform on your device by providing you withe a hands free interface. But did you know that Siri is a great listener, too? It may feel a little odd at first, but anywhere you can type, you can speak. Tap the microphone on the keyboard and Siri will be listening to you, capturing your every word.

This is also a great way to refine your thoughts. Sometimes when you try to speak what you are thinking rather than write it down, it changes the thought and makes it more real. And once you have captured what you have spoken in text, you can select the text and have Siri read it back to you.

Hearing someone repeat back your thoughts you can also help you better articulate what you are thinking. Just be sure that you have turned on Speak Selection in the Accessibility settings of the General section of the Settings app.

Scribble some notes using a stylus

Scribble some notes using a stylus

Your finger may be good for a great deal of situations on your touch screen device, but not all of them. If you are a paper person getting through life with a series of pads, pencils and paper everywhere, then perhaps it is time to try something new.

To start out, try using Wacom’s Bamboo Stylus Solo ($19.99 Amazon) paired with a good note taking app, something that can handle your style of handwriting. One of my go-to favorites has been Penultimate (Free iPad), which will also sync to your Evernote account. If you are looking for something that works on both your iPhone and iPad (or just your iPhone), then give Notability ($2.99 Universal) a try. Notability has a lot of options to share your handwritten notes, but does not sync as seamlessly with a service like Evernote as Penultimate does.

Map a thought through to the end

Map a thought through to the end

To-do lists and notes may be a great way to capture a finished thought, but when it comes to developing a complete thought, there is something better. Mind-mapping applications are certainly not new, but are more accessible then ever before. By using diagrams to visually map information, mind maps are most effective at expanding on a central idea or theme. Branching out in all directions, you can freely move your tangent thoughts around and get back to the central idea rather quickly

MindNode ($9.99 Universal) is the app that I use most when brainstorming a new idea. The important thing to look for with mind mapping apps is their support for theFreeMind document interface (which MindNode does support). That way you can save and share your mind maps more easily with others.

Scan in and annotate a document

Scan and annotate a document

In an effort to go truly paperless, the camera on either your iPhone or iPad can be a great place to start. The trouble is that taking a photo of a document is not always as easy as it sounds. Photos of documents are often angled and include the background of the surface where the document was resting when the photo was taken.

With JotNot Scanner Pro ($0.99 Universal), you can zoom into the corners of the document and trim out all of the excess imagery when you take a photo of a document. It will also straighten out the most obscure of angles and make the document look as if you scanned it in with a professional scanner. If you would like to add OCR recognition to your document, that is translate the photographed words into selectable text, then SmileOnMyMac’s PDFpen Scan+ ($4.99 Universal) is the app you need. I have just found it much easier to select the corners of a document with JotNot.

Once you have the document scanned, then the two best apps that I have used to annotate a document have been PDFpen ($4.99 iPhone, $14.99 iPad) andGoodReader ($4.99 iPhone, $4.99 iPad). Both apps will allow you to mark up documents, highlight text, and take notes.

Draw a self portrait from a selfie

Draw a self portrait from a selfie

Just because you don’t think you have the skills to be Picasso does not mean you shouldn’t try. A great shortcut is to experiment with layers and try tracing the photos you have taken. You can play with the transparency settings of each layer to make your drawing more pronounced, or the photo. When you have finished, you can delete the photo entirely and leave only drawing. While apps like Brushes 3 (Free Universal) and Layers ($4.99 iPhone, $5.99 iPad) have captured the imaginations of artists around the world, I have found ArtStudio ($4.99 iPhone, $4.99 iPad)) a little easier to get the hang of personally.

If you do not feel like using one of your own self portraits as inspiration, then take a photo of your surroundings and sketch it out. You will be surprised at just how calming of a mental exercise this activity can be.

full story: http://gigaom.com/2014/01/04/five-tips-to-get-more-out-of-your-iphone-or-ipad-in-the-new-year/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29

Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise

by Eric Slivka

Amid rumors of a larger “iPad Pro” perhaps arriving in 2014 with a larger display in the range of 12-13 inches, Evercore analyst Patrick Wang yesterday released a research report indicating that supply chain sources are indeed supporting the circulating claims.

According to Wang’s sources, Apple is looking to launch a 12-inch iPad in the fall of this year, targeting enterprise with a new “hybrid” device intended to bridge the gap between tablets and notebooks. Wang believes that the larger iPad will unsurprisingly also include a new A8 processor from Apple that may be a quad-core chip, as well as increased storage.

Arriving in fall ‘14, Apple goes Enterprise with an 12” iPad. Powered by the A8 chip (perhaps 4C), this expands ARM’s reach and, once again, transforms the traditional notebook market as we know it.

- Expect a 2-1 hybrid – think iPad + MBA – similar to how most iPads are used in the workplace and in the same spirit of MSFT’s Surface.

Wang points out that bill-of-materials estimates peg the cost of the Intel processors used in the MacBook Air in excess of 20% of the machine’s cost, while the ARM processors used in Apple’s iPad represent only about 5% of total cost for high storage capacity models. The much lower pricing for Apple’s A-series chips could allow the company to pose a serious threat to the business notebook market for those applications where a new and larger iPad would be appropriate.

evercore_mba_ipad_bom
In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage capacity, with the current iPad maxing out at 128 GB, while the second is support for the full Microsoft Office suite that is entrenched in the enterprise market. Microsoft has been reported for some time to be working on a version of Office for iPad, and the most recent reports have indicated that it could arrive in fall of 2014 following completion of the “Touch First” interface for Windows earlier in the year.

full story: http://www.macrumors.com/2014/01/03/apple-said-to-be-targeting-fall-2014-launch-for-12-inch-ipad-focused-on-enterprise/