‘Flappy Bird’ Creator: I Might Bring It Back

by Samantha Murphy Kelly


For those still mourning the loss of the highly addictive Flappy Bird mobile game that was pulled from app stores just last month, creator Dong Nguyen said he’s “considering” bringing it back.

In an in-depth interview with Rolling Stone, Nguyen said there is a chance he could release it once again: “I’m considering it.”

The publication met with the man who mysteriously removed the app, despite it bringing in a reported $55,000 in ad revenue each day. Although the app launched in May 2013, it became an overnight sensation in February as it climbed to the top of Apple’s App Store and Google Play for Android.

But the stresses of success had gotten to its creator. There were rumors he might be sued by Nintendo. He received death threats, couldn’t eat and even contemplated suicide. This led him to send a series of tweets on Feb. 8 warning that he was going to remove the app in just 22 hours. Fans pleaded with him to keep it available, but by the next day, the app was no longer in either store.

In response to a question about how he felt after removing the app, Nguyen responded: 


“Relief. I can’t go back to my life before, but I’m good now.”

Although Nguyen said he isn’t working on a new version of the game and is turning down offers to sell it, he would bring back the original release but with a specific “warning” to “please take a break.”

Fans of Flappy Bird who downloaded the app before it was pulled are still generating tens of thousands of dollars for him, according to the report. He quit his job and is developing new games, such as a flying game called Kitty Jetpack and a “action chess game” called Checkonaut due out this month.

Some believe Flappy Bird was so popular because it is so frustrating to play. The concept of the game is to keep a bird afloat by tapping it through a series of obstacles. It’s designed to be simple but, in practice, the task is extremely difficult.

Have something to add to this story? Share it in the comments.

Full Story: http://mashable.com/2014/03/11/flappy-bird-app-coming-back/

Apple has Siri, and Microsoft is about to get Cortana

By Tom Warren

Windows Phone Cortana

Microsoft has been in a state of “shut up and ship” with Windows Phone for more than a year now. While the company has released a few minor updates to Windows Phone 8, its feature set hasn’t changed significantly from when Microsoft first introduced the mobile OS in October 2012. The software giant refuses to discuss or acknowledge an upcoming update, Windows Phone 8.1, but a recent software development kit leak has highlighted the huge number of feature changes that will arrive in the coming months and put Windows Phone more on par with iOS and Android. One of the main feature additions is Cortana, a personal digital assistant named after Microsoft’s Halo game series.

Cortana first emerged after a Microsoft employee lost a phone running Windows Phone 8.1 last year. Sources familiar with Microsoft’s Windows Phone work have revealed to The Verge that Cortana will replace the built-in Bing search feature, which is currently launched through a dedicated hardware key, and acts as a digital assistant with a mix of Siri and Google Now functionality. We’re told that Cortana will take the form of a circular animated icon with the hue of your selected Windows Phone accent color, and will have a personality not dissimilar from Apple’s Siri. Cortana will animate when it’s speaking or thinking, and bounce around or frown with “emotion” depending on the queries involved. Cortana will be backed by data from services like Bing, Foursquare, and others to give it some of the contextual power of Google Now.


Central to Microsoft’s vision for Cortana is a Notebook feature that will allow Windows Phone users to control exactly what information is shared with the digital assistant. Notebook will allow the Cortana digital assistant to access information such as location data, behaviors, personal information, reminders, and contact information. We’re told it’s designed as a privacy feature to ensure Cortana doesn’t freely access information without a level of user control. While Cortana will learn things about users, it won’t store them in the Notebook without asking you, and any information that’s stored can be edited or deleted. Cortana will then use this information to provide answers to search queries by voice or text, and provide suggestions, alerts, and reminders. Cortana could greet you by name and ask if you need help or answer questions, much like Siri.

Through search queries and just general phone usage, Cortana will learn more about a user and offer to store personal data like home and work locations and general interests in its Notebook. Cortana will also react to messages or emails that contain phrases like “let’s meet tomorrow at 8PM” and ask if you’d like to set up reminders or calendar entries. Cortana can also provide guidance on weather, stocks, directions, appointments, and music that’s contextual based on location and other data. As Cortana is a digital assistant, it will also be able to manage a do-not-disturb feature, similar to iOS, that’s designed to mute notifications. An “inner circle” of contacts will allow Cortana to manage notifications and phone calls during “quiet hours” when notifications are muted.

Although the initial Cortana digital assistant that will ship in Windows Phone 8.1 will have a lot of capabilities, Microsoft will need to extend it to third-party apps and its Windows and Xbox devices to improve its functionality in the future. The real test of Cortana will be how well it works with voice commands and its ability to understand natural phrases and questions. Microsoft’s recent voice work with Xbox One is impressive, but it also requires that you follow a strict pattern of commands for it to work successfully. Microsoft will have to ensure Cortana is at least as good as Siri for the company to position this as a full personal digital assistant.

full story: http://www.theverge.com/2014/2/20/5430188/microsoft-cortana-personal-digital-assistant-windows-phone-8-1


Chromecast SDK now available for iOS developers


Google announced today a public SDK for Chromecast allowing developers to build support for casting into Android, Chrome, and iOS apps and websites.

If you’re a developer looking to bring your content to the big screen, head on over to the Google Developers Blog for a deep dive into the nuts and bolts of it all. Meanwhile, for everyone else, a current list of apps that work with Chromecast can be found at chromecast.com/apps.

The Chromecast currently supports a number of content streaming services including Netflix, Hulu, HBO, Pandora, YouTube, and more.

Google introduced support for Plex, Vevo, Songza and more last December shortly after introducing a Chromecast section to the Google Play Store.

Today’s announcement likely means support for a lot more services from networks and independent providers as developers can build in support on Android, Chrome, and iOS apps and websites independently.

Chromecast SDK is now open to all developers, look forward to all the new apps coming

(@sundarpichai) February 03, 2014

full story: http://9to5mac.com/2014/02/03/chromecast-sdk-now-available-for-ios-developers/

Apple reportedly testing inductive, solar and motion charging for its unannounced smartwatch


We’ve heard that when Apple reveals its first smartwatch product, there’s going to be a heavy focus on health and fitness, but There might also be a way to charge the wearable without plugging it in, according to a report from the New York Times. Inductive charging came in a wave of smartphones last year, including Google’s Nexus 4 and Nokia’s Lumia 920 range, although we don’t often see it in anything smaller than a phone (or camera) form-factor. Apple, however, is looking into cramming the same technology into its iWatch, or whatever it eventually calls its debut wearable.

It works like this: electromagnetic fields are generated from a charging base, which are then picked up by metal coils and transformed into for-real electricity that charges your device. The Cupertino company is experimenting with other new charging methods too, although these are apparently years away from consumer products. Sources close to the matter also mentioned the inclusion of a solar layer beneath the device’s display, while the company has also looked into kinetically charging its wearables — something that is already used in many modern (non-smart) timepieces.

SOURCE: New York Times

full story: http://www.engadget.com/2014/02/02/apple-wearable-inductive-charging/

Apple reports $57.6B revenue for Q1 2014: 51M iPhones, 26m iPads, 4.8m Macs, 6m iPods



As expected, Apple just announced its fiscal year 2014 first quarter results for the all-important holiday quarter. It’s Q3 report only included less than a month of sales for the new iPhone 5s, 5c and revamped MacBooks, making today’s report the first to include a full three-month period of sales for the new devices on top of the expected boost in revenue leading into the holidays. It’s also the first report since Apple shipped the new Retina iPad miniiPad Air, and Mac Pro.

Apple reported record quarterly revenue of $57.6 billion, which lands between its guidance for the quarter of $55-$58B and estimates by analysts averaging approximately $58.1B. It also reported net quarterly profit of $13.1 billion, or $14.50 per diluted share. Those numbers compare to the revenue of $54.5 billion and net profit of $13.1 billion reported in the same quarter last year.

Break down of device sales for Q1 2014 include 51 million iPhones, 26 million iPads (both all-time quarterly highs), 6 million iPods and 4.8 million Macs. Prior to today’s report the consensus from an average of analyst estimates predicted Apple would sell approximately 55M iPhones25M iPads, and4.6M Macs.

“We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

Apple’s press release also notes that the board has decided on a dividend of $3.05 per share payable to shareholders on February 13, 2014. “We generated $22.7 billion in cash flow from operations and returned an additional $7.7 billion in cash to shareholders through dividends and share repurchases during the December quarter, bringing cumulative payments under our capital return program to over $43 billion,” said Peter Oppenheimer, Apple’s CFO.


Apple is providing guidance of $42 – $44 billion for next quarter. Apple executives will be holding a conference all at 2:00 p.m. PST/5:00 p.m. EST to discuss the results of its FY14 first quarter report and likely take questions from press.


Apple Reports First Quarter Results

iPhone and iPad Sales Drive Record Revenue and Operating Profit

CUPERTINO, Calif.–(BUSINESS WIRE)–Apple® today announced financial results for its fiscal 2014 first quarter ended December 28, 2013. The Company posted record quarterly revenue of $57.6 billion and quarterly net profit of $13.1 billion, or $14.50 per diluted share. These results compare to revenue of $54.5 billion and net profit of $13.1 billion, or $13.81 per diluted share, in the year-ago quarter. Gross margin was 37.9 percent compared to 38.6 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

“We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

The Company sold 51 million iPhones, an all-time quarterly record, compared to 47.8 million in the year-ago quarter. Apple also sold 26 million iPads during the quarter, also an all-time quarterly record, compared to 22.9 million in the year-ago quarter. The Company sold 4.8 million Macs, compared to 4.1 million in the year-ago quarter.

Apple’s Board of Directors has declared a cash dividend of $3.05 per share of the Company’s common stock. The dividend is payable on February 13, 2014, to shareholders of record as of the close of business on February 10, 2014.

“We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”

“We generated $22.7 billion in cash flow from operations and returned an additional $7.7 billion in cash to shareholders through dividends and share repurchases during the December quarter, bringing cumulative payments under our capital return program to over $43 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2014 second quarter:

• revenue between $42 billion and $44 billion

• gross margin between 37 percent and 38 percent

• operating expenses between $4.3 billion and $4.4 billion

• other income/(expense) of $200 million

• tax rate of 26.2 percent

Apple will provide live streaming of its Q1 2014 financial results conference call beginning at 2:00 p.m. PST on January 27, 2014 at www.apple.com/quicktime/qtv/earningsq114. This webcast will also be available for replay for approximately two weeks thereafter.

iPhone Replaces Hotel Room Keys in New Pilot Program

by Juli Clover

Starwood Hotels & Resorts is implementing a new pilot program that will see two key hotel locations in Manhattan and Silicon Valley allowing guests to enter their rooms with their smartphones, reports The Wall Street Journal.

After installing the Starwood Preferred Guest (SGP) App, guests will receive a virtual key on their iPhone, which can then be used to unlock a door with a tap using Bluetooth 4.0. The newer Bluetooth specification, first introduced with the iPhone 4s, has been used in a similar way for many home locking products like the Lockitron and the August Smart Lock, but this is the first time it’s being used on a larger scale.

Starwood officials are betting that the technology will become the standard for hotels in the future, replacing traditional hotel check-in methods.

“We believe this will become the new standard for how people will want to enter a hotel,” says Frits van Paasschen, Starwood’s CEO. “It may be a novelty at first, but we think it will become table stakes for managing a hotel.”

Bluetooth 4.0 (or Bluetooth LE) is being utilized in a number of innovative ways. In addition to being installed in multiple different home locking products, it has also been used toreplace traditional password logins on Macs through the Knock app and to deliver car diagnostics in the Automatic connected car device. Bluetooth 4.0 is also the driving technology behind Apple’s iBeacons, which are rapidly being implemented in retail storesand other locations across the world to deliver location-based notifications.

Two Starwood Aloft hotels, in Harlem, New York and Cupertino, California, will be updated with the Bluetooth 4.0 technology during the first quarter of 2014. Starwood has plans to roll out the system at all of its locations by the end of 2015 should the pilot program be successful.

full story: http://www.macrumors.com/2014/01/27/iphone-hotel-program/

Apple execs say iOS and OS X won’t merge, and 10.10 will prove that



Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the past and the future for the Mac. While the entire interview is well worth a read, the talk from Apple executives about iOS and OS X convergence being a “waste of energy” stood out to me the most.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

Of course, it appears that the Apple executives are taking shots at Microsoft, Windows 8, Surface line of products, and Google’s new Touch-enabled Chromebooks. Microsoft is well known to believe that computer operating systems should be the same regardless of devices. On the other hand, Apple has two complete different operating systems: one for the iPad and iPhone, and the other for the Mac. Federighi explains why:

“The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice. Schiller and Federighi both made clear that Apple believes that competitors who try to attach a touchscreen to a PC or a clamshell keyboard onto a tablet are barking up the wrong tree.

That being said, Apple obviously believes in there being some shared design elements between products. Remember, by the time Scott Forstall was fired, OS X Mountain Lion and iOS 6 were both filled with similarly appalling linen. Now that Jony Ive has put his stamp on iOS, natural speculation points to him doing the same for the next release of OS X.

But I don’t think we’re in for that… just yet.

Sure, OS X 10.10 (codenamed “Syrah” and currently sitting around development build number 14Z109) will pick up some of the enhancements from iOS 7 like improved notifications (and perhaps AirDrop compatibility with iOS and Siri — which the company has been toying with for months on the former and years on the latter), but I don’t believe we should expect a thorough iOS 7-like overhaul for OS X 10.10 this year.

Instead, I am expecting OS X 10.10 to have user-interface tweaks that will make the interface “flatter,” but not as stark as iOS 7′s look. I’d also expect some blur and translucency effects in a few places, but not in anyway that is central to the experience like it is on iOS. There will be a little bit more white space, more defined menu bars, and squared-off window controls, but I would not expect a full color palette change and redesigns for every single application and icon.

So don’t expect OS X and iOS’s designs to converge this year. Instead, think of 2014 for the Mac OS as more of a transition year. A transition from glitz to flat(ter), but nothing too dramatic.

full story: http://9to5mac.com/2014/01/27/apple-execs-say-ios-and-os-x-wont-merge-and-10-10-will-prove-that/

Moment’s Mobile Camera Lenses Make The Smartphone The New Interchangeable Lens System

by  (@drizzled)

A few people have come up with add-on lens solutions for the iPhone and other smartphones, and now the Moment Kickstarter project wants to take that concept further with a bayonet-mounted lens system that focus on optical quality above all else.

“We need Moment to capture better pictures with our phones. Despite their convenience, phones lack the creativity that high quality lenses can provide,” explained co-founder Marc Barros. “With Moment we put the finest of photography back in your product with beautiful lenses that capture the best images on the market.”

Barros acknowledges that there were many other options on the market already, but says that the founding team was frustrated by the “clunky design and poor image quality” of those existing solutions. Moment is compact, and provides either a case or a small adhesive attachment to provide the thin bayonet mount needed to attach its lenses to your case. The lenses themselves will come in two varieties at launch: a wide-angle and a telephoto zoom that captures pics at twice the magnification of your smartphone’s standard camera.

Backers can choose between the two at the $49 backer level, or pick up both starting at $99. The team hopes to ship the device by June, 2014 if all goes according to plan. And things should go fairly smoothly, given the founding team’s pedigree: Barros previously founded Contour cameras, which manufacturers the wearable action cam and GoPro competitor that’s sold in retail and online around the world.

Moment isn’t just coming out of nowhere, either: Barros and his team, which also includes top-flight optical engineers Michael Thomas and Russ Hudyma; as well as Richard Tait, co-founder of the board game Cranium; and Contour Chief Product Designer Erik Hedberg, have been working on the project for the past five months ahead of launching this campaign.


Of course, once the system is in people’s hands, there’s plenty of opportunity for expanding the line of lenses further. Smartphones may never be able to fully replace complicated and expensive DSLR rigs, but if Moment is successful in building a lasting company out of the idea of interchangeable lenses for the cameras we have in our pocket, they could replace pretty much everything else.

full story: http://techcrunch.com/2014/01/24/moments-mobile-camera-lenses-make-the-smartphone-the-new-interchangeable-lens-system/

How To Get Apple’s Custom Font Celebrating 30 Years Of Mac

by  (@drizzled)

Apple left an easter egg (intentional or otherwise) in its new 30 years of Mac tribute websitetoday: A custom font that depicts each Mac model from the past three decades of its history as a maker of personal computers. IOS developer and hacker Greg Barbosa discovered the icon set, and tweeted a link so that others could find and download it, too (via Seth Weintraub):

The font uses special private characters so once installed, you won’t be able to just type to use it as you would a normal font, but you can copy and paste the different models from the OS X Font Book application and paste them into other applications. It’s a beautifully designed collection of Macs throughout the years reduced to simple, elegant line drawings, and there’s no telling how long it’ll remain available for download, so if you’re interested in having the collection for private use, it’s probably best to grab it now.

full story: http://techcrunch.com/2014/01/24/how-to-get-apples-custom-font-celebrating-30-years-of-mac/

20 Ways Apple’s Mac Changed Everything (Other Than the Most Obvious Ones)

The story of a computer that never stopped mattering.


Steve Jobs

Michael L. Abramson / Getty Images A natty Steve Jobs poses with a room full of Macs in 1984.

On January 24, 1984, at the Flint Center on De Anza College’s campus in Cupertino, California, Apple formally announced the Macintosh at its shareholder meeting, in front an audience so packed that large numbers of people who owned Apple stock couldn’t get in at all.

Here’s a video of the entire event, complete with an introduction by then-CEO John Sculley apologizing to the shareholders who were stuck outside:

Drawing heavily on inspiration from Xerox’s PARC lab and other research that came before it, as well as Apple’s own Lisa — but adding plenty of its own innovations — the Mac was the first successful computer with a graphical user interface, a mouse and the ability to show you what a printed document would look like before you printed it. As the computer turns 30, it’s tempting to celebrate simply by remembering how profoundly its debut changed personal computing.

(PHOTOS: Macintosh at 30: Apple’s Computer Evolution)

But as I think about the anniversary, I’m at least as impressed by two other facts about the Mac:

1) It’s actually existed for 30 years
2) More important, it’s mattered for 30 years

In other categories of products, something being around for decades, continuing to evolve and maintaining its popularity isn’t all that unusual: Consider, for instance, the Toyota Corolla, which has been with us since 1966.

But the Mac is the only personal computer with a 30-year history. Other than Apple itself, the leading computer companies of 1984 included names such as Atari, Commodore, Compaq, Kaypro and Radio Shack — all of which have since either left the PC business or vanished altogether. Even IBM, personified as the evil Big Brother-like overlord in the Mac’s legendary “1984″ commercial, bailed on the PC industry in 2004. That the Mac has not only survived but thrived is astonishing.

Technically, the Macs of today are actually based on operating-system software that originated with the computers made by NeXT, the company Steve Jobs founded after being ousted from Apple in 1985 and then sold to it in 1996. Philosophically, aesthetically and spiritually, though, they’re very much descendants of the original 1984 Mac. The same things Apple cared about then — approachability, integration of software and hardware, a willingness to do fewer things but do them better — it cares about today. It’s always just tried to build the best, most Apple-esque personal computers it could with the technology available to it at the time.

And if you trace the history of the Mac from 1984 to 2014, you keep coming up with ways the platform influenced the rest of the industry — yes, even during the scary period during the mid-1990s when the company flirted with financial disaster.

So for this list, I’m skipping the reasons why the Mac mattered in 1984. Here’s why it’s never stopped being the world’s most influential personal computer.

1. It made icons into art.


The first Mac was the first fully mainstream computer with a graphical user interface, and therefore the first one with icons. They were famously designed by Susan Kare, who later did icons for Microsoft, Facebook and other clients. Today, icons are everywhere — on computers, phones, tablets and the web. And even though today’s designers have more pixels and colors to work with than Kare did back in the day, their work, like hers, involves visualizing concepts in a way that’s immediately understandable, even at a teensy size.

2. Macs have always begged to be networked.

Starting in 1985, when computer networking was still a pricey and exotic rarity, Apple made it easy to connect Macs to each other using a technology called AppleTalk. The original iMac had Ethernet at a time when that was a startlingly advanced feature for a home computer. And when Apple unveiled a laptop with built-in Wi-Fi at Macworld Expo New York in 1999, the notion of being able to use the Internet without any cords was still so startling that Phil Schiller jumped from a great height onto a mattress while clutching an iBook to prove that no strings were attached.

3. HyperCard helped inspire the web.



Bill Atkinson, the genius who did as much as anyone to make the Mac’s interface great, also created 1987′s HyperCard, a Mac application that let anyone create stacks of on-screen cards with text, images and hyperlinks. Widely applauded at the time — and bundled with every Mac — HyperCard never quite changed the world. But it influenced Tim Berners-Lee’s early collaborator Robert Cailliau, who had a hand in inventing the basic technologies of a rather HyperCard-like technology called the World Wide Web.

4. Microsoft Office was born there.

Microsoft Windows and Microsoft Office have had such a symbiotic relationship for so long that it’s easy to forget that Office started out on the Mac. Back in 1989, Microsoft bundled up the first version — with Mac editions of Word, Excel, PowerPoint and an e-mail app — as a limited-time offer. It was a hit, so the bundling became permanent, and a Windows version arrived in 1990.

5. It made pointing portable.


Grizzled tech veterans recall the age when notebook computers didn’t incorporate a pointing device — you either plugged in a mouse, strapped on some sort of ungainly offboard trackball or did without. That changed in 1991 when Apple announced its first PowerBooks, which put a palm-rest area below the keyboard, with a sizable trackball in the middle. Trackballs didn’t last all that long before giving way to touchpads, but the palm rest is still a standard feature on nearly every laptop.

6. QuickTime kickstarted digital video.


If you operate under the theory that Apple didn’t do anything of lasting importance during the 11 years that Steve Jobs was in exile, consider this: QuickTime, which put smooth, high-quality video on a Mac’s screen, was groundbreaking when it debuted in 1991. Its descendants are in every Mac, iPhone and iPad, and the standards it shaped led to the era of YouTube and Netflix.

7. Touchpads took over.


As useful as built-in trackballs were, they had their downsides: They took up a lot of space, required periodic cleaning and were prone to mechanical failure. And their era turned out to be brief. In 1994, Apple shipped the first PowerBooks with touchpads — the company calls them Trackpads — and they soon became the de facto mobile pointing device almost everywhere, with the exception of ThinkPads and a few other machines with tiny pointing sticks.

8. Macs never have trouble saying goodbye.

Part of Apple’s design minimalism involves removing features it’s decided are no longer necessary — and almost always, it errs on the side of removing them too early rather than too late. When 1998′s original iMac ditched the 3 1/2-inch floppy drive — a technology introduced 14 years earlier by the first Mac — it provoked a fair amount ofanguish and even conspiracy theories. But within half a decade or so, the floppy was gone everywhere.

9. For logos, it proved upside-down is right.

Bloomberg / Getty Images

Steve Jobs introduces the original MacBook Air in January 2008

These days, nearly all laptops have prominent logos on the back of their screens. From the perspective of the users, they’re upside-down — which means that they’re right side-up when you flip the computer open, allowing them to serve as tiny billboards that display a branding message to everyone else around you. But notebooks didn’t always have those logos, and even Apple machines, at first, had them the other way around. In 2012, former Apple employee Joe Moreno explained how the logos got flipped, a design decision that the rest of the industry ended up following.

10. The Apple Store was originally a Mac store.


Apple Store

When the first two Apple Store locations opened on May 19, 2001 in Tysons Corner, Va. and Glendale, Ca., they weren’t stocked with iPhones or iPads. They didn’t even carry iPods, which didn’t exist until October of that year. No, they offered only computers and related products — which meant that Apple’s revolutionary approach to electronics retailing originated as a way to sell more Macs.

11. Steve Jobs’ media hub vision came true.


Back in the early part of this century, when Apple was busy creating apps such as iTunes, iPhoto and iMovie, Steve Jobs spent a lot of time pitching the idea of the Mac as a media hub — a device you’d use to manage digital music, photos, video and other content you created and consumed using a variety of then-new gizmos. The concept worked. And if it’s less of a given today that you’ll use a computer for those tasks, it’s only because the iPhone and iPad proved that phones and tablets can also be great media hubs.

12. It gave Bluetooth a boost.

In 2002, when phones started adding a wireless technology called Bluetooth, there wasn’t much you could do with it. But you could use it to transfer data between your phone and a Mac — at first using Apple’s Bluetooth adapter and, shortly thereafter, via Bluetooth built into new Macs. The technology never became all that common on Windows PCs, but it continues on as a standard Mac feature to this day.

13. Macs keep proving you can start fresh.


In 2001, Apple dumped Mac OS — the original Mac operating system, which had grown outdated and creaky — and replaced it with the state-of-the-art OS X. If the company hadn’t been willing to do that, it’s unlikely that Macs would exist today. Two other similar shifts — the move from 680×0 processors to PowerPC chips, and then the move from PowerPC chips to Intel ones — were equally daring. Strangely, Apple’s fearlessness about such transitions, successful though they’ve been, is one thing about the company that few of its rivals ever imitate.

14. It let you see your keyboard in the dark.


The 17-inch PowerBook that Apple released in 2003 had the largest screen anybody had put into a notebook up until that time — and it did inspire similarly humongous Windows laptops. But I’m bringing it up here because it was the first portable computer with a backlit keyboard and light sensors, which let it turn on the illumination only when necessary. Plenty of other models have since followed its lead, to the point where lack of illumination is a sign that a laptop suffers from excessive cost-cutting.

15. iTunes built commerce into a computing device.


In 2003, Apple started selling digital music downloads. They were primarily meant to wind up on your iPod, but at first you needed a Mac to buy them, since the transaction happened in iTunes, which ran only on a Mac at the time. I include this development here not because of its impact on the music industry — which was epic — but because it introduced the concept of a digital content store being built into a computing device — something which eventually became standard practice everywhere, for music, video, apps, games and books.

16. The iMac defined the modern all-in-one.


In the earliest days of personal computing, there were machines with the screen and electronic guts built into one case, such as Commodore’s PET 2001. Then the design faded away until Apple revived it with the original Mac. Then it faded away again until 1998′s iMac revived it. When Apple released the iMac G5 in 2004 — with a big flat screen built into a slab-like computer on a pedestal — the rest of the industry gradually copied the design. A decade later, if you’re buying a desktop computer, there’s a good chance it’s an iMac or one of its clones.

17. It made solid-state storage make sense.

Since the 1980s — when NEC released an early notebook called the UltraLite — PC makers had tinkered with the idea of replacing rotating storage devices such as hard disks with reliable, fast, compact, power-efficient solid-state memory. But solid-state only became truly mainstream in 2010, when Apple made it a standard feature on thesecond-generation MacBook Air. It’s still far pricier and more limited in capacity than a hard disk, but it’s now the only form of storage Apple uses for portable Macs — and, at long last, a commonplace technology in other manufacturers’ laptops.

18. Retina is a great leap forward for the eyeballs.

Since the 1980s, computer displays resolutions have been getting higher — usually in baby steps that made new screens a just little bit better than old screens. But when Apple released the first MacBook Pro with a Retina displayin 2012, it quadrupled the pixels of its predecessor, among the most impressive one-fell-swoop advances in PC history.

19. Where would computer design be without it?

Apple, HP

Virtually every computer that runs Windows owes something to the Mac, but in some cases — as with certain models in HP’s appropriately-named Envy line — the industrial-design debt is so absolute that it’s embarrassing. A goodly percentage of Ultrabooks — and some Chromebooks — also knock off Apple designs to a degree that, frankly, seems wholly unnecessary.

20. No Macs, no iPhones or iPads.


If Apple hadn’t made Macs, it wouldn’t have had a fraction of the industrial-design chops it needed to pull off the iPhone and iPad. And it wouldn’t have had the necessary software, either, since iOS is based on the Mac’s OS X.

In the “1984″ commercial that introduced the Mac, Apple suggested that a world without its new machine would be grim and dystopian. That was a fantasy designed to sell computers, not a statement of fact. But have the last 30 years of life on Planet Earth been meaningfully better because that first Mac — and all the ones that have followed — existed? You bet — and I hope that there’s lots more to come.

full story: http://techland.time.com/2014/01/24/mac-thirtieth-anniversary/